How To Ask For Blog Conference Sponsorship

Last week Tamara talked about why a newbie blogger should attend a conference. This week, I want to look at the nuts and bolts of how to attend a blog conference on someone else's dime(s).Let's face it. Conferences are EXPENSIVE and if you are a mom making just enough to pay for your monthly coffee habit from your blog it may seem like a crazy way to spend your money. If you are serious about your blogging goals, the money you spend on conferences can be well worth it. If you are just trying to update your family on little Susie's latest word, it probably isn't. Either way, looking for conference sponsorship is a great way to make it do-able (doable?? hmm.....)If you have been to at least one conference, you know it seems like everyone there is sponsored by someone. Sponsorship to a conference basically just means that a brand has helped you to defray the costs of attending the conference. I have seen all sorts of sponsorships, from a full sponsor who would pay for everything including your ticket, airfare, hotel and misc. expenses to those that partially cover your expenses or give you a product you may need for the trip.The first thing you should do in looking for a blog ...

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How To Host a Blog Giveaway

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I know I promised you great advice from my blogging buds this month but I am going to break from that schedule due to some computer issues I have been having this past week.Last week, my real life friend, Lori, held her first blog giveaway. She had lots of questions and I think that makes a great topic for PR Mondays.Giveaways, hmmmm, lots to say. First off, I almost always charge to run a giveaway these days. Do a few and realize how much time they take and you will too. BUT, when you are first starting out your blog (or you are having a particularly slow month) running a giveaway at no charge can be a real benefit to you and your loyal readers.There are two (at least) schools of thought on giveaways: keep them on the DL so that your loyal readers benefit only or go all out and use them to help promote your blog. I understand the point of few of both camps and have been in one or the other at various times but I am going to talk today about running a giveaway as a way to promo your blog.So, if you are growing your blog and currently do reviews for free, you may want to consider running  a few well placed giveaway. If you are doing a review for something cool, just ask the PR rep ...

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Future of Mom Blogging&PR

Wrapping up February's Straight Talk From PR series, I think it is important to hear how they see our future relationships evolving. One has to wonder with the statistic that Holly shared that 120,000 new blogs are created EVERY DAY, when does market saturation begin? Has it already? I think in a lot of ways, yes, it has. The old model of product review/giveaway is tired in my opinion. I think moving forward brands and bloggers are going to have to come up with more innovative ways to leverage our influence. But, alas, February is not about what I think, it is what actual PR reps think and so I will conclude this month with a few more great answers.What do you want mom bloggers to most understand about your position?I serve almost as a middle man between bloggers and my clients. It’s my job to bring both parties together so they can do mutually beneficial work and build relationships. Plus, I’m a nice, normal person, so you should get to know me and not think of me just as a “pr flack.” =)Do you like being pitched (moms seeking you out) ?I definitely like when mom bloggers proactively contact me to express interest in working with my clients or to even get to know me better.I love ...

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PR Monday: Straight Talk From PR

Hey everyone! In Feb I am going to use this space to highlight straight talk from PR reps. I sent out a survey to some of the reps that I really respect and enjoy working with. In the interest of getting the most candid answers from them I am going to post their comments as anonymous. Lets face it, I can blab all day long about what I think but wouldn't you rather know what they have to say?So, here are a few questions and answers for them.How does a mom blogger gain your attention? What puts them on your radar?"If a mom blogger reaches out to me directly, I always make sure to check out her blog. I also discover a lot of great bloggers via Twitter. Whether it’s a new blog post on recipes or an industry-related article, I’m always reading everything I can (or that time allows!)""Honestly, someone who I know and interact with via Twitter, my blog or who emails me to keep a relationship going. If I know you, know you write great content and are fun to work with, I’ll likely include you in all the outreach I do for my clients and also recommend you to my colleagues.Beyond that, bloggers who are regularly included in other high-profile campaigns (Walmart Eleven Moms, Lifetime Moms ect) ...

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