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PR Mondays: Good Advice Part 1

March 22, 2010 by barb

I reached out to some amazing bloggers that I am happy to have as friends on your behalf. I asked them, "What is the one thing you wish someone had told you when you started working with PR?" and boy did they deliver! From post worthy comments to some of the best one lines of advice, here is what those who have "made it" have to tell you as you start this journey:Brands need you!... you don't need brands!Don't be afraid to ask for a giveaway when you are doing a review. Keep it simple "My policy is only to do a review if I do an associated giveaway. Would you be able to provide one for a giveaway?"Remember-your time is worthwhile-you should only do things that give value to you and your blog.Its ok to not like a product- brands that do social media right, appreciate your honesty and try to use your feedback on improving their product... and if they don't have that outlook with their reviewers, eh- Who needs them?Your readers come back to your site because of the content you write about, if its not relative- its ok to say no. There will be plenty, and I mean PLENTY of relative pitches coming your way. Don't get side trackedDo not agree to review a product and then drop the ball. ...

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Filed Under: PR Talk Tagged With: blog advice, pr, pr mondays

Go Away Snow

March 20, 2010 by barb

funny-snowman

Want to join in on Sunday Comic? Join the Sunday Comic fun!Have a Sunday Comic post? Join the Mr. Linky below and let us all know about it! ...

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Filed Under: Sunday Comic Tagged With: joke, snow, sunday comic

How To Host a Blog Giveaway

March 14, 2010 by barb

2010-03-13_1817

I know I promised you great advice from my blogging buds this month but I am going to break from that schedule due to some computer issues I have been having this past week.Last week, my real life friend, Lori, held her first blog giveaway. She had lots of questions and I think that makes a great topic for PR Mondays.Giveaways, hmmmm, lots to say. First off, I almost always charge to run a giveaway these days. Do a few and realize how much time they take and you will too. BUT, when you are first starting out your blog (or you are having a particularly slow month) running a giveaway at no charge can be a real benefit to you and your loyal readers.There are two (at least) schools of thought on giveaways: keep them on the DL so that your loyal readers benefit only or go all out and use them to help promote your blog. I understand the point of few of both camps and have been in one or the other at various times but I am going to talk today about running a giveaway as a way to promo your blog.So, if you are growing your blog and currently do reviews for free, you may want to consider running  a few well placed giveaway. If you are doing a review for something cool, just ask the PR rep ...

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Filed Under: PR Talk Tagged With: blog advice, how to host blog giveaways, pr, pr monday

Skechers Shape Ups Not What I Hoped For

March 10, 2010 by barb

I rarely write reviews on this blog but I am writing this one because EVERYWHERE I go wearing my Sketchers Shape Ups women stop and ask me if they are worth it.I bought mine as a New Years Day present to myself and planned to write a review on them because I know so many people are curious: at $100 plus a pop, do they work? I held off writing the review this long because I wanted to give them a fair shot. So, do they work? Yes and no. If I wear them to the mall or Costco I do notice my calves are a little sore the next day which tells me they are doing something. I never felt any difference in my thighs, butt or abs as the ads claim. And I haven't lost any weight simply by wearing them and walking around normally.They ARE super comfy. Once you get used to them it feels like walking on air. They were a little weird to get used to. I kept feeling like I was going to roll an ankle but I never did.I did learn not to wear them on a treadmill. Just too fast to get the kind of step needed in for them. Also, they are not the greatest in snow or icy conditions (duh, I know, but I live in Denver so you never know what the day may bring) They are cute and stylish (at least in my ...

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Filed Under: reviews Tagged With: review, shape ups, skechers shape up toning shoes review

PR Mondays: What Do YOU Bring To The Table

March 7, 2010 by barb

Last week I reached out to some of my amazing blogger friends that I feel have 'made it' in a way that I would be proud to tell you about. My friends ROCKED with their advice and I will be sharing that here over the next few weeks. But one of my friends wrote back a mini post with what she is passionate about. It was written roughly, as an email between friends usually is, but I wanted to share it because I think the questions she poses are so valuable. This is one blogger who I personally really look up to so I hope that you all can glean some wonderful advice from her.So much talk is going on about monetization. The conversation is good, because strong and honest dialogue between bloggers and brands is key to building successful relationships. However, without assessing what you, as a blogger—regardless of how long you've been blogging—can offer the brand and the ways in which you can track your success measures, how can you really demand compensation for your time?I think it's important to ask yourself: What are you offering? What is your unique difference? Do you have reach and influence? If so, what is it? Are you passionate about the product or have a unique way in which your ...

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Filed Under: PR Talk Tagged With: pr mondays

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A Bit About Me…


I truly love the wonderful chaos of motherhood, but as my kids grew, I started craving a different kind of pace and a sense of calm I couldn't quite find.

Moving to the coast, which is my happy place, really changed how I live the day to day. Now, I just try to bring more calm into our days, even though they're still pretty busy.

It's not about making life perfect. It's just finding some balance and little bits of peace in the middle of the happy hustle, letting the salt air work its magic on the chaos.

Knock, Knock! Anyone home?

I no longer participate in PR campaigns of any type. I consider this blog to be in retirement but here for anyone who would like to read. I started this journey in 1998 with a company I named “Chaotic Communications”. I am so happy to have lost that chaotic feeling. Today I have rebranded that life and work to simply “Indigo Ink“. You can click that link to find my latest projects.

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