I know I promised you great advice from my blogging buds this month but I am going to break from that schedule due to some computer issues I have been having this past week.Last week, my real life friend, Lori, held her first blog giveaway. She had lots of questions and I think that makes a great topic for PR Mondays.Giveaways, hmmmm, lots to say. First off, I almost always charge to run a giveaway these days. Do a few and realize how much time they take and you will too. BUT, when you are first starting out your blog (or you are having a particularly slow month) running a giveaway at no charge can be a real benefit to you and your loyal readers.There are two (at least) schools of thought on giveaways: keep them on the DL so that your loyal readers benefit only or go all out and use them to help promote your blog. I understand the point of few of both camps and have been in one or the other at various times but I am going to talk today about running a giveaway as a way to promo your blog.So, if you are growing your blog and currently do reviews for free, you may want to consider running a few well placed giveaway. If you are doing a review for something cool, just ask the PR rep ...
PR Monday: Straight Talk From PR
Hey everyone! In Feb I am going to use this space to highlight straight talk from PR reps. I sent out a survey to some of the reps that I really respect and enjoy working with. In the interest of getting the most candid answers from them I am going to post their comments as anonymous. Lets face it, I can blab all day long about what I think but wouldn't you rather know what they have to say?So, here are a few questions and answers for them.How does a mom blogger gain your attention? What puts them on your radar?"If a mom blogger reaches out to me directly, I always make sure to check out her blog. I also discover a lot of great bloggers via Twitter. Whether it’s a new blog post on recipes or an industry-related article, I’m always reading everything I can (or that time allows!)""Honestly, someone who I know and interact with via Twitter, my blog or who emails me to keep a relationship going. If I know you, know you write great content and are fun to work with, I’ll likely include you in all the outreach I do for my clients and also recommend you to my colleagues.Beyond that, bloggers who are regularly included in other high-profile campaigns (Walmart Eleven Moms, Lifetime Moms ect) ...
Product Reviews: How To Get Started
Product reviews are a natural fit with 'mommy bloggers'. With women connecting more and more online, it makes sense to get advice on which stroller to buy, which curriculum to choose, which detergent best gets out crayons, etc.. from your online friends. Through my company, I do a ton of product reviews and I am constantly being asked by moms just starting to blog how they 'get into' product reviews.This post is aimed at the new mom blogger looking to get their feet wet with product reviews. I have a few companies that you should get signed up with. The sign up process is free and depending on your blog audience, these may work out well for you. I personally work with the first two often and have met both their owners (and wonderful employees) in person. I can highly vouch for their companies and feel comfortable sending my closest friends over to them.Mom It Forward- Register and participate on the forum to be contacted about blogger outreach opportunities including blog tours, twitter parties, conference sponsorships and more.Mom Central- In the right hand sidebar there is a link to sign up for their mom testing panel. They are very organized and will send you emails with ...